Have you ever noticed what persuades you to purchase a certain movie?
As an avid Netflix user, I find that the thing that makes me chose a certain movie or TV show is the "recommended for you" section they have. Marketing wise, it's a really great idea. Instead of just having the consumer watch one movie that they heard about from somebody, it creates this endless list of movies they would most likely watch. This keeps them wanting to keep coming back for more, and spending more money on them by keeping their account and paying each month.
Wednesday, April 3, 2013
Tuesday, April 2, 2013
Eco Friendly Companies
With today's society being extremely focused on clean energy, recycling, and being eco friendly in general som companies are now taking a stand and focusing on creating more green ways to operate. Much like Gap Inc's Water Quality Program that I posted about earlier in the year, companies are focusing more on creating a cleaner environment. And many times, they end up using this as a way of advertising.
While there are many companies that practice green marketing, companies that are passionate about a green environment and a green product, there are some companies that may use this as a means of gaining more customers. How many times have you seen an add, or commercial on TV, where a company uses the "green marketing" in a way that made you think they weren't being legitimate? Some car companies use it to get more people interested, even when the specific car they are advertising doesn't help much with creating a greener environment. "Going Green" has become a phrase that some companies think will bring in a larger consumer group, not understanding that the phrase only goes so far.
Do you think there are any companies that use their "going green" attitude as a means of getting more customers?
While there are many companies that practice green marketing, companies that are passionate about a green environment and a green product, there are some companies that may use this as a means of gaining more customers. How many times have you seen an add, or commercial on TV, where a company uses the "green marketing" in a way that made you think they weren't being legitimate? Some car companies use it to get more people interested, even when the specific car they are advertising doesn't help much with creating a greener environment. "Going Green" has become a phrase that some companies think will bring in a larger consumer group, not understanding that the phrase only goes so far.
Do you think there are any companies that use their "going green" attitude as a means of getting more customers?
Subscribe to:
Posts (Atom)