In Heather's post, she talks about Target advertising swim suits to women in a Sports Illustrated issue. She brought up the question would you be upset if there was an ad in a magazine you read that was directed toward a different gender.
I'm not sure if I would be upset about it, but I would definitely find it confusing. Now that I think about it, I can remember seeing an ad in a women's magazine that advertised both men and women's fragrances. So while I did find it odd in a fashion magazine for women, I think the fact that they are sort of blurring the lines of gender roles is refreshing. Because we can't say that there are no men out there reading women's fashion magazines, and the same goes for Sport's Illustrated. As an advertising issue I don't think it's the smartest choice, but from a personal standpoint I don't find it bothersome at all.
Saturday, February 23, 2013
Friday, February 22, 2013
Technology in Marketing
Within the past twenty years or so, technology as a whole has really changed how we perform everyday tasks. With things such as email, texting, cell phones, pagers and iPads, people can be connected to each other no matter where they are in the world.
It's interesting to think that even in my lifetime (being part of a generation that relies so much on technology) that something as important as the internet wasn't even a common, household luxury when I was younger. Now, we use the internet for everything. Need to know how to bake a chocolate cake? Google it. What is the state bird of Georgia? Google it. What movie was the top box-office hit of 2012? You can google that too. And with the constant use of the internet, comes an entire new way to advertise products. You see ads everywhere on internet pages. One of the coolest things I've noticed with my browser specifically, is that most of ads are centralized around interests of mine. For example, I was browsing the website of Chamilia Jewelry for charms for a bracelet and since that day I notice most of the ads being centered around companies that sell charms for that. The internet can not only advertise products to you while you take care of other work, but it's smart enough to specify the ads based on the places on the internet that you've shown interest in. So unlike newspapers or magazines, where many of the ads have no relations to your interests, the internet can advertise products to you that you may be more inclined to click on.
How else do you think technology has changed the way products or services can be marketed? Do you find internet advertising more successful or less successful?
It's interesting to think that even in my lifetime (being part of a generation that relies so much on technology) that something as important as the internet wasn't even a common, household luxury when I was younger. Now, we use the internet for everything. Need to know how to bake a chocolate cake? Google it. What is the state bird of Georgia? Google it. What movie was the top box-office hit of 2012? You can google that too. And with the constant use of the internet, comes an entire new way to advertise products. You see ads everywhere on internet pages. One of the coolest things I've noticed with my browser specifically, is that most of ads are centralized around interests of mine. For example, I was browsing the website of Chamilia Jewelry for charms for a bracelet and since that day I notice most of the ads being centered around companies that sell charms for that. The internet can not only advertise products to you while you take care of other work, but it's smart enough to specify the ads based on the places on the internet that you've shown interest in. So unlike newspapers or magazines, where many of the ads have no relations to your interests, the internet can advertise products to you that you may be more inclined to click on.
How else do you think technology has changed the way products or services can be marketed? Do you find internet advertising more successful or less successful?
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