In Response to Kerri's Post

I too am a huge fan of Naked juice smoothies. The Rainforest Alliance, I think, is a great way to market a product. Much like Kerri said, it's not always a factor in people's decisions to buying a product, but similar fads like Fair Trade and Equal Exchange are really starting to take off with today's society, and products that use methods like this as a marketing tool I believe will help in future sales. Not only are these methods better for the environment and the economy, but they're a way to reach a growing number of people who are extremely interested in the environment.