Packaging can be one of a product's most powerful factors. Price, obviously, is important. If something is too much money than no one is going to buy it. But packaging has the ability to draw a customer in and convince them whether or not to buy the product. Packaging designers have to think about not only how to best protect the product inside, but also the flashiest way to present it. Packaging involves a great deal of understanding people. Once you pick a target market, you have to know what will draw that targeted group of people in. If the target market is seven year old girls, would you expect that dark, muted colors to draw them in, or bright, fun colors? Do you use mature language to describe it or a more basic vocabulary Questions like that might seem pretty obvious, but the decisions made about packaging are a key role in whether or not the product will sell. We're always taught to not judge a book by its cover, but in reality almost everybody judges things by how they look, even if it's just a subconscious decision.
What do you think is the most important part in designing a product? Why?
