Have you ever noticed what persuades you to purchase a certain movie?
As an avid Netflix user, I find that the thing that makes me chose a certain movie or TV show is the "recommended for you" section they have. Marketing wise, it's a really great idea. Instead of just having the consumer watch one movie that they heard about from somebody, it creates this endless list of movies they would most likely watch. This keeps them wanting to keep coming back for more, and spending more money on them by keeping their account and paying each month.
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