In order to price a product, it's imperative that you understand the target market to which you are trying to sell the product. There are a lot of factors that go into this understanding. For example, if the product is directed towards kids, is it reasonably priced? Will they be able to afford it on the five dollars a week they receive for allowance? If not, is it something their parents will find worth spending their own money on?
You also need to take into account if the product is something the consumer needs or wants. If there are other competitors out there that the consumer can go to for the same product, and many other factors.
What do you think is the most important part of pricing? Why?
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