Target markets are an important part of selling a product or service. It's important to understand your target market in order to be able to sell a product. Much like packaging, you need to really know what will catch that person's eye. Marketers pay really close attention to things like this, and if you pay really close attention yourself, you'll be able to see what kinds of tactics they use to reach the target market they're aiming to reach.
It's interesting to watch commercials on different T.V channels. You never really think about how tailored they are the you as a viewer, but the companies paying for those commercials put a lot of thought into which channel they will advertise on. If you're watching a channel like TLC, you're not going to see a lot of commercials for Nike's new running shoe for men, or the latest sports gear for sale at Sport's Authority. It would be more likely that you would see commercials for make up, skin care products or products for young families. While if you were watching the SyFy channel, you most likely wouldn't see those types of commercials.
Advertisements on television are extremely catered to the target market of the channel. The ones that air not only have to be made in a way that will catch the target market of the product itself, but also in a way that will catch the eye of the other viewers watching, so it does not seem too out of place.
Which target market do you see things advertised to most often? Have you ever though a commercial seemed out of place compared to the channel you were watching?
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