This has probably generated a lot of traffic to their web site and perhaps even some purchases of products that are “in stock”, which is their intent. But is this type of ad fair to consumers? Does it cross any ethical or legal boundaries?
I think it's bad marketing for the company. Situations like that have happened to me, and it always bothers me. Why promote something that you can't keep a good inventory on? It shows bad business skills and will more likely than not keep customers from coming back to shop with American Eagle.
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