Within the past twenty years or so, technology as a whole has really changed how we perform everyday tasks. With things such as email, texting, cell phones, pagers and iPads, people can be connected to each other no matter where they are in the world.
It's interesting to think that even in my lifetime (being part of a generation that relies so much on technology) that something as important as the internet wasn't even a common, household luxury when I was younger. Now, we use the internet for everything. Need to know how to bake a chocolate cake? Google it. What is the state bird of Georgia? Google it. What movie was the top box-office hit of 2012? You can google that too. And with the constant use of the internet, comes an entire new way to advertise products. You see ads everywhere on internet pages. One of the coolest things I've noticed with my browser specifically, is that most of ads are centralized around interests of mine. For example, I was browsing the website of Chamilia Jewelry for charms for a bracelet and since that day I notice most of the ads being centered around companies that sell charms for that. The internet can not only advertise products to you while you take care of other work, but it's smart enough to specify the ads based on the places on the internet that you've shown interest in. So unlike newspapers or magazines, where many of the ads have no relations to your interests, the internet can advertise products to you that you may be more inclined to click on.
How else do you think technology has changed the way products or services can be marketed? Do you find internet advertising more successful or less successful?
Technology has enabled companies to use social media to reach their customers. Personally, I don't think that the amount of likes on a media like Facebook correlates to a successful marketing campaign. I do admit that a lot of useful information can be distributed and confirmed through social media. Twitter is how word got out that the new XBox coming out will a "always on" system that in order to play a game, you must be connected to the internet. In this case, the leaking of this information put off a lot of customers from buying the product in the future but it shows the power that social media can have on influencing opinions. What are other examples of either negative or positive social media marketing?
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