In Heather's post, she talks about Target advertising swim suits to women in a Sports Illustrated issue. She brought up the question would you be upset if there was an ad in a magazine you read that was directed toward a different gender.
I'm not sure if I would be upset about it, but I would definitely find it confusing. Now that I think about it, I can remember seeing an ad in a women's magazine that advertised both men and women's fragrances. So while I did find it odd in a fashion magazine for women, I think the fact that they are sort of blurring the lines of gender roles is refreshing. Because we can't say that there are no men out there reading women's fashion magazines, and the same goes for Sport's Illustrated. As an advertising issue I don't think it's the smartest choice, but from a personal standpoint I don't find it bothersome at all.
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