Customer value and customer satisfaction are very often interdependent. When a customer walks into a business, they expect a certain level of customer service, as well as a certain price for the item they are planning on purchasing. If you walk into a wireless carrier, such as Verizon, there are a few different things you consider: the pricing of the phone you're going to buy, the quality of said phone, the helpfulness of the employees, and the way these employees treat you while you're in their establishment. If you're treated poorly by the employees and you still walk out with a phone, your satisfaction with the purchased phone will be less than it would be had they been friendly and polite, because you'll look back and remember their behavior. If you are in need of a phone and have to choice but to pay a higher price than you would normally be willing, your satisfaction would go down because you might not think the phone is worth what you paid.
While it is very possible for satisfaction to occur with low customer value, more times than now a customer will base his opinion on the value he sees fit.
Do you base your value of a product more on the physical product itself, or do you find yourself grading it based on service more? Are there any situations where you would find the service insignificant in the purchase of your product?
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